Every event organiser knows the feeling: the main programme finishes, and half the attendees are left wondering where to go next. Watson's wants to be that answer — and we're building a sponsorship programme to make it an official one.
What Sponsorship Actually Means Here
Rather than a generic cash sponsorship arrangement, the plan is practical: event organisers get a discount coupon to hand out to attendees, redeemable at Watson's. It works as a tangible perk in an event's programme or goody bag, not just a logo on a slide.
In exchange, Watson's gets introduced to people who are already engaged — they've shown up to an event, which is a better starting point than a cold ad.
A coupon someone actually uses is worth more to both sides than a sponsorship that only shows up in a slide deck.
The Kind Of Events We're Looking At
Conferences, product launches, community events, and anything with a natural after-party or evening social element are the strongest fit. If your event already ends with people wanting a drink somewhere, that's exactly the moment this is built for.
What's Still Being Worked Out
The exact coupon format, discount level, and the process for setting up a partnership are still in development. We'd rather get this right than rush out something half-formed — but organisers can register interest now and be part of shaping how it works.
Getting In Touch
If you're planning an event in Leicester and want to explore a sponsorship arrangement, get in touch with your event details, expected numbers, and rough dates. Full information is on our event sponsorship page.
Organising An Event In Leicester?
Let's talk about what a sponsorship arrangement could look like.
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